Grassroots Marketing

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by Shel Horowitz
Softcover, 306 pages
ISBN:  1890132683
Suggested Retail:  $22.95

Our Price:  $18.50

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Grassroots Marketing
Getting Noticed in a Noisy World

Only one-third of all new businesses reach their fifth year.  Those who succeed against the odds have savvy marketeers behind them.  Grassroots Marketing gives you the tools for marketing success.

You'll learn how to:

  • create an affordable, effective marketing communications plan

  • get free publicity

  • stretch every marketing dollar

  • differentiate between genuinely useful opportunities and time-wasting money pits

  • tap the incredible marketing resources of the Internet--without being flamed

  • measure the effectiveness of your marketing

Shel Horowitz's acclaimed previous marketing guide, Marketing Without Megabucks, was published by a major New York publisher in 1993.  This new book, completely updated for the new millennium, includes nine chapters on cybermarketing--which has changed the face of marketing forever.  Grassroots Marketing is the essential companion to any small business, nonprofit organization, or self-employed individual who has a message to communicate.  After all, it is a noisy world.

 
 

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Make it your ambition to lead a quiet life, to mind your own business and to work with your hands, just as we told you, so that your daily life may win the respect of outsiders and so that you will not be dependent on anybody.  1 Thessalonians 4:11-12 NIV

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Though the fig tree does not blossom and there is no fruit on the vines, [though] the product of the olive fails and the fields yield no food, though the flock is cut off from the fold and there are no cattle in the stalls, Yet I will rejoice in the Lord; I will exult in the [victorious] God of my salvation! [Rom 8:37.]  The Lord God is my Strength, my personal bravery, and my invincible army; He makes my feet like hinds' feet and will make me to walk [not to stand still in terror, but to walk] and make [spiritual] progress upon my high places [of trouble, suffering, or responsibility]!  Habakkuk 3:17-19 AMP

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 last updated 26 September 2008